Comforel® Product Launches Reinforce Strength and Versatility of the Brand

ATLANTA (August 7, 2006) - INVISTA is showcasing a newly expanded line of bedding products under the Comforel ® brand name at New York Home Textiles Market. The offering includes a first ever introduction of bed sheets and an expansion of the fiberfill offering for pillows, comforters and mattress pads.

“The Comforel brand was built on immediate comfort in pillows, and we are excited to build on this heritage by launching new products as well as expanding our traditional fiberfill base,” said Ana Torrence, vice president, Home & Hospitality for INVISTA. “Consumers are interested in luxurious bedding products. The Comforel brand provides that luxury and commands premium pricing, which in turn generates higher profit margins for retailers.”

New Comforel Sheets

High Country Linen is the first to introduce Comforel sheets, designed to provide a soft, sumptuous feeling for years. The easy to care for machine washable sheets will be available in rich solid colors, damask patterns and premium cottons like Pima and Egyptian. Thread counts will range from from 300 to 600. The Comforel sheets from High Country Linen will feature deep pockets that will fit most common mattress heights up to eighteen inches.

“We are really excited about working with INVISTA and being the first to launch Comforel ® sheets to the market place,” said Cal Baumann, High Country Linen Vice-President of Basic Bedding.   “The Comforel brand is a very successful brand in the basic bedding market, and we anticipate high interest from retailers at market.”

New Brand Extensions for Pillows

INVISTA also introduced three new Comforel brand extensions for pillows offering differentiated benefits for consumers.

Comforel ® Silky Soft pillow is a luxuriously soft pillow that contains micro plus fibers to provide immediate comfort. The amount of the fiberfill in the pillow is precisely measured to maintain its shape and loft night after night. Comforel ® silky soft is designed to provide softness and loft without the heaviness associated with some down alternative pillows. INVISTA has priced this branded fiber at a very competitive price point.

Comforel Natural Touch pillow is a voluminous down alternative pillow that contains millions of down-like microfibers that feel and re-fluff like down. Comforel Soft Touch pillow contains thousands of soft fibers for a huggable pillow of unsurpassed resiliency for just the right level of support.

“Down alternative products are becoming more and more popular in the marketplace,” said Torrence. “We now have a portfolio of down-like product offerings that enable retailers to promote the Comforel ® brand promise of luxurious, comfortable and high performance bedding.”

The Comforel® brand is also used for comforters, mattress pads and soft colorfast bath rugs.