INVISTA Releases 2005 Color Point of View

April 4, 2004
ATLANTA – INVISTA, the manufacturer of Antron® carpet fiber, announced its eagerly anticipated 2005 Color Point of View (POV) booklet is now available.

Patsy Kuipers, manager, Color & Styling for Antron® carpet fiber, developed the Color POV. “This is an exciting time for a professional who spends each day analyzing color trends,” said Kuipers. “I am seeing an absolute explosion of color in home products and fashion. People seem ready to embrace color. This is a fun time for anyone who appreciates what color brings to life.”

The third issue of the Color POV explores five essential color trend indicators and five emerging trends. Trend indicators are areas that have been influencing color and design for a long time and will continue to be trend indicators. Emerging trends are areas affecting color and design that might not have been thought about in the past. Given time, they too could become trend indicators.

The trend indicators are fashion, technology, entertainment, sustainability and socio-economic. The emerging trends are globalization, indulgence, bioengineering, generations and spirituality.

Each category has inspired a palette or family of colors that works together. The colors can be used in carpet, as well as other interior products and clothing. It depends on the user’s own point of view regarding how to mix and match these colors. Each of the 50 new colors is codified to the Pantone® color specifier for Architectures and Interiors.

“The new colors mentioned are the result of evolution not revolution,” said Kuipers. “These colors are here for you to enjoy. Have fun with them. Make your own combinations. Remember that color can be very uplifting and can enhance your life. In their proper place, all colors are good.”

Kuipers urges anyone interested in seeing how different colors work together to visit the Color Point of View tool at www.antron.invista.com. The on-line Color Point of View tool has easy-to-follow instructions to choose primary, secondary, and accent colors to help discover combinations that fit a user’s personal tastes. Visitors may also order their own free copy of the 2005 Color Point of View on the website.

Antron® is the most recognized brand of commercial carpet fiber. In addition to its advanced soil resistance, stain resistance and exclusive fiber technology, Antron® carpet face fiber is third-party certified as an Environmentally Preferable Product based on guidelines from Executive Order 13101.

For more information on Antron®, please call 1-800-438-7668 or visit www.antron.invista.com.

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